Strategic Plan

Planning the future

A strategic look at our aspirations and action plan to achieve them


  • The club is growing in numbers
  • Managing operations for 2000+ members is a sizeable task
  • Financial turnover now that of a small business
  • Club is run by Volunteers
  • Time and resources are limited
  • Effort should be rewarding not a burden
  • Club needs to relieve the increasing pressure on “the few” enthusiasts
  • Capture and encourage the new volunteers each season
  • Need to have better means to bring on and train new volunteers
  • The club could improve its organisation
  • Many activities repeat from season to season
  • Harness the enthusiasm/skills of new parents/volunteers
  • Clarity is required on what we are trying to achieve
  • The club Executive have developed a strategic plan for the future

club structure



Our Vision

The statement that clearly defines our shared view of the future. It aligns our thinking and is complimentary to the constitution

To become:
The club of choice in Auckland through the innovative and progressive management of resources leading to playing success

Our Mission

The statement that clearly defines our purpose or reason for being. Also providing the guiding principles which we will strive to achieve at all times when running and promoting the club

To always be:
Displaying professional excellence on and off the field for all ages and abilities in an enjoyable and friendly environment

Key Areas

In order to meet the Vision a number of key areas have been identified.

To be Progressive we will need …

  • Established and effective Relationships with
    • Auckland Super City and Orakei Ward Board
    • Suppliers
    • Local Schools/Colleges
    • Auckland Football Federation
    • Members
    • Local community
    • Partners (sponsors)
  • Professional Staff and management practices
  • Effective communication
  • A strongly developed brand and image
  • Improved facilities
    • Playing areas
    • Floodlighting
    • Changing rooms
    • Clubhouse development
    • Playing uniforms
    • Training equipment
  • Professional coaching - the club invest strongly in providing coaching in the Junior and Youth sections, the emphasis being on player
  • skills development and football tactics.
    • More qualified coaches
    • Detailed coaching syllabus
    • Developing referees
    • Developing Managers

Furthermore to be Successful we will need…

  • High rates of player retention in all age groups
  • Continuing to recruit new players
  • Have high levels of Representative players
    • International
    • Phoenix
    • National Football League
    • Federation
    • Premiership
  • Have teams performing well on the field as measured by
    • Competition results
    • Tournament results
    • League placement
    • Number of teams in the Metropolitan leagues
  • Excellent communications and administrative support

The club Executive has reviewed its present performance and prepared a business plan to make progress on all the primary objectives.

Contact your section Chairman for further details - Club Directory.

Please join us if you are interested – we are always seeking help on the various volunteer committees.