About Eastern Suburbs AFC

History | Structure | Strategic Plan & Objectives

History

Eastern Suburbs Association Football Club Inc was formed in 1934 as a result of the amalgamation between Tamaki United AFC (formed 1924) and Glen Innes (formed 1930), and it has proved a great nursery for Auckland football. During it's 72 years of existence Eastern Suburbs has won every honour available to a club in New Zealand soccer. Titles include:

• Chatham Cup: 1951, 53, 65, 68 & 69

• Rothmans National League: 1971

• Northern League Champions: 1965 & 66

• Auckland FA Champions: 1948, 50, 51, 52, 53, 57 & 62

While these victories have brought great prestige and publicity to the club, it views its greatest success as having provided a recreational and sporting environment for thousands of youngsters and their families in and around the Eastern Suburbs of Auckland. It has been able to do this because successive club committees have pledged their commitment to fostering the development of junior and teenage soccer.

The club's catchment area extends from Parnell, Newmarket and Remuera in the West through Meadowbank, Mission Bay, Kohimaramara, St Heliers, Glendowie, Glen Innes and into Panmure .

The club is organised and operated largely by enthusiasts providing their time, experience and effort on a voluntary basis and we therefore continually look for the members support. Structurally the club is run by an Executive Committee and three sub committees namely, Seniors (18 years and above) , Youth (10-17 year olds) and Juniors (5-9 year olds). For further information on each section follow the links.

The clubs Senior officials are:
 

President

Malcolm McGill

email

528 0374

Chairman

Tom Street

email

021 685 651

Treasurer

Kimball Fink-Jensen

email

021 654 357

Club Captain

Rob Holmes

email

027 208 8819

Secretary

Craig Simonson

email

021 424 644

We welcome you to Eastern Suburbs Association Football Club 

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Structure

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Strategic Plan and Objectives

Planning the future

A strategic look at our aspirations and action plan to achieve them

Background

• The club is growing in numbers

• Managing operations for 2000+ members is a sizeable task

  • Financial turnover now that of a small business

• Club is run by Volunteers

  • Time and resources are limited

  • Effort should be rewarding not a burden

• Club needs to relieve the increasing pressure on “the few” enthusiasts

  • Capture and encourage the new volunteers each season

  • Need to have better means to bring on and train new volunteers

• The club could improve its organisation?

  • Many activities repeat from season to season

  • Harness the enthusiasm/skills of new parents/volunteers

• Clarity is required on what we are trying to achieve

• The club Executive have developed a strategic plan for the future

Our Vision

The statement that clearly defines our shared view of the future. It aligns our thinking and is complimentary to the constitution

To become:
The club of choice in Auckland through the innovative and progressive management of resources leading to playing success

Our Mission

The statement that clearly defines our purpose or reason for being. Also providing the guiding principles which we will strive to achieve at all times when running and promoting the club

To always be:
Displaying professional excellence on and off the field for all ages and abilities in an enjoyable and friendly environment

Key Areas

In order to meet the Vision a number of key areas have been identified.

To be Progressive we will need …

• Established and effective Relationships with

  • Auckland City and Eastern Bays Community Boards

  • Suppliers

  • Local schools

  • Auckland Football Federation

  • Members

  • Local community

  • Partners (sponsors)

• Professional Staff and management practices

• Effective communication

• A strongly developed brand and image

• Improved facilities

  • Playing areas

  • Floodlighting

  • Changing rooms

  • Clubhouse development

  • Playing uniforms

  • Training equipment

• Professional coaching

  • More qualified coaches

  • Detailed coaching syllabus

  • Developing referees

  • Developing Managers

Furthermore to be Successful we will need …

• High rates of player retention in all age groups

• Continuing to recruit new players

• Have high levels of Representative players

  • International

  • New Zealand Knights

  • Federation

  • Premiership

• Have teams performing well on the field as measured by

  • Competition results

  • Tournament results

  • League placement

  • Number of teams in the Metropolitan leagues

• Excellent communications and administrative support

The club Executive has reviewed its present performance and prepared a business plan for 2008 to make progress on all the primary objectives.

Contact your section Chairman for further details.

Please join us if you are interested – we are always seeking help on the various volunteer committees.

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